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The meetings, incentives, conferencing, exhibitions (MICE) industry in Thailand is one of the major branches of tourism in Thailand, contributing an estimated 0.58% to Thailand's GDP in 2012 (9.4% of all tourism earnings). ==Overview== The number of tourists in the MICE sector is around 3% of the overall arrivals to Thailand each year. They are recognized as the most desirable category of visitors, mainly because of their high-spending potential. The average spending of tourists in this sector is three times higher than spending of tourists in other sectors. Thailand benefits from its geographic position between China and India and tops the ASEAN region in terms of exhibition spaces sold and for being the most profitable MICE market. In 2012, Thailand hosted more than 7,300 meeting events (a 6.84% increase from 2011), totaling 895,000 visitors. The main sources were conventions (33%), corporate meetings (25%) and incentive travel (24%), adding in total the equivalent of more than $2.5 billion into the economy of Thailand.〔 Around 65% of Thailand’s MICE business came from Asian countries. India was the most frequent MICE customer, with 74,941 meetings visitors in 2012, followed by China (63,955), Japan (45,424) and Korea (37,175). The United States was on the eighth place, sending 21,786 delegates in 2012.〔 In 2013, the number of visitors surpassed one million, 72% from Asia. China was the main contributor, both by number of travelers (128,437) and revenue ($360 million). Thailand is a popular destination for Indian weddings that use MICE facilities as reception venues, some wedding groups surpassing 1500 guests. Reasons given for this success have been the incorporation of the Indian culture and the understanding of the Indian guests' requirements, the price–performance ratio compared to India proper〔 and also the visa on arrival regime for Indian citizens. In July 2014, 40% of Indian weddings held in Thailand were in Phuket, 30% in Hua Hin and 15% in Pattaya. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「MICE in Thailand」の詳細全文を読む スポンサード リンク
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